WinBacker
.email · est. 2025
No. 01 · About

About WinBacker.

We built WinBacker because recovering lapsed customers shouldn't require an enterprise subscription. This is the story, quickly.

A friend of mine runs a small candle shop. Good product, tiny margins, about 3,000 customers on an old Mailchimp list. One night last winter she mentioned she'd been meaning to send a win-back sequence for over a year — she had a list of customers who bought once and never came back — but every tool that did it properly wanted a hundred and fifty bucks a month.

That bothered me. Not because the tools are bad. The tools are fine. But the job she wanted to do — send three emails to a list of lapsed customers, once in a while — didn't need a whole CRM platform. It needed a button.

So I built the button.

"It shouldn't cost $99/mo to send three emails to people who already bought from you."

WinBacker is a single tab in your browser. You bring your own email provider — Resend, Mailgun, or any SMTP host. You pick one of four template sequences. You paste in a list. You hit launch. That's it. It's free because we believe a useful tool doesn't have to have a sales funnel attached to it.

WinBacker is built and maintained by FlowStack LLC, a Wyoming-based company. The templates are written by real people — not generated and tweaked. You can read every word and decide for yourself.

If you end up using WinBacker, we'd love to know how it went. Write us directly — we read every message.

— FlowStack LLC
support@winbacker.email

Ready?

Start winning customers back.

WinBacker is free to use. No sign-up required. Just open the tool, connect your email provider, and launch your first campaign.