№ 001 · The Vault

The templates.

Twelve emails, four categories, one goal: get someone who forgot about you to come back without sounding desperate.

Free to use

Copy, edit, rewrite, ignore — your call.

Category 01 · 3 emails

E-commerce

For shops, brands & product sellers

Three emails for customers who put something in their cart, bought once and vanished, or haven't opened an email in a while.

Day 1Email 1 of 3

Subject

Hey — did you forget about us?

Preview text

"No hard feelings. Here's 15% off if you want to come back."

Body

Hey {{first_name}},

So it's been a minute.

I was poking through our customer list and noticed you haven't been around in a while. No big deal — inboxes are loud, life happens. But I figured I'd reach out anyway because it felt weird to just let it slide.

If you were waiting for a reason to come back, here's one: code WELCOMEBACK takes 15% off anything in the shop. It's good for the next 7 days.

And if you're not interested anymore, that's totally fine too. Just hit reply and tell me why — I actually read every response, and I'd love to know what we could do better.

Thanks for giving us a shot in the first place.

— The team at {{brand_name}}

P.S. If you do use the code, reply and let me know what you got. I'm nosy.

Day 3Email 2 of 3

Subject

Two things we made since you left

Preview text

"One of them already sold out once."

Body

Hey {{first_name}},

Quick one. Since you were last around, two things happened that I think you'd actually want to know about:

1. We restocked {{popular_product}} — the last batch sold out in under a week.
2. We finally launched the thing people kept asking for. It's here: {{new_product_url}}

I'm not going to do the whole "ACT NOW!!!" routine. But if you were on the fence last time, these two might be the nudge.

Your 15% code is still good until {{expiration_date}} → WELCOMEBACK

See you around,
{{brand_name}}

Day 7Email 3 of 3

Subject

Last email from me (promise)

Preview text

"If this one doesn't land, I'll stop bugging you."

Body

{{first_name}},

I'll keep this short because I told myself this would be the last one.

Your welcome-back code (WELCOMEBACK, 15% off) expires tonight at midnight. After that I'll take you off this re-engagement list and leave you alone.

No guilt trip. If we're not for you anymore, we're not for you anymore — I get it. But if you meant to come back and just kept forgetting (we've all been there), this is your reminder.

{{cta_link}}

Either way, thanks for being a customer. It mattered.

— {{sender_name}}

Category 02 · 3 emails

SaaS

For apps, tools & subscriptions

Win-back sequences for users who churned, let a trial lapse, or stopped opening the product. Tuned for product-led teams.

Day 1Email 1 of 3

Subject

A few things changed since you left

Preview text

"Mostly the boring stuff you asked us to fix."

Body

Hi {{first_name}},

I noticed you cancelled your {{product_name}} account a while back. Totally respect that. I'm not writing to guilt you into coming back — I'm writing because we actually shipped the things people complained about.

Since you left:
• {{feature_1}} — the one that was slow. It's not slow anymore.
• {{feature_2}} — someone finally built the API you asked for.
• {{feature_3}} — a full rewrite of the part you said felt clunky.

If any of that is interesting, your old workspace is still intact. Nothing was deleted. You can log back in right here: {{reactivate_url}}

And if you already found something else that works for you — happy for you, genuinely.

— {{sender_name}}, founder

Day 3Email 2 of 3

Subject

Your data is still here, by the way

Preview text

"We didn't touch it. Log in whenever."

Body

Hey {{first_name}},

Small thing worth mentioning: all your {{product_name}} data is still sitting right where you left it. Projects, settings, integrations — untouched.

You don't need a new account. You don't need to reconfigure anything. Just sign in with the same email and you're back where you were: {{reactivate_url}}

I'm also happy to jump on a quick call if you want to walk through what's new, or if there's a specific reason you churned that I could fix for you. Just hit reply.

Cheers,
{{sender_name}}

Day 7Email 3 of 3

Subject

One question before I let you go

Preview text

"Seriously, just one. I'd owe you."

Body

{{first_name}} — I'll be quick.

I'm trying to get better at building {{product_name}}, and the most useful feedback always comes from people who left. So I'm asking:

What made you cancel?

It can be one sentence. "Too expensive." "Didn't click." "Bought by a competitor." "Honestly I forgot I signed up." All fair answers. I'm not going to follow up and try to save the sale — I just genuinely want to know.

Hit reply if you've got 20 seconds. If not, no sweat. I'll stop emailing you after this.

Thanks either way,
{{sender_name}}

Category 03 · 3 emails

Local Business

For shops, salons, gyms & restaurants

Warm, personal win-back emails for the kind of business where you actually recognize the regulars by name.

Day 1Email 1 of 3

Subject

We were just talking about you

Preview text

"No, really — someone asked where you'd been."

Body

Hi {{first_name}},

This is {{sender_name}} from {{business_name}}. I know — weird to get an email from a local spot. But I realized we haven't seen you in a few months and it felt strange not to say hi.

Everything okay on your end?

If you're up for popping back in, mention this email at the counter and we'll take care of your {{offer_item}} on the house. No coupon, no app, no points card nonsense. Just say "the email" and it's on us.

If you moved, or life got complicated, or you just found somewhere new — I get it. No hard feelings. Just wanted you to know we noticed.

Hope to see you soon,
{{sender_name}}
{{business_name}}
{{phone}}

Day 3Email 2 of 3

Subject

A little something we've been saving

Preview text

"Because you were one of the good ones."

Body

Hi {{first_name}},

Following up on my last email — if the freebie wasn't enough to pull you back, here's one more thing.

For folks who've been coming to {{business_name}} for a while, we put together a small thank-you. It's a {{loyalty_offer}} and it's yours whenever you want to use it. No expiration, no strings. Just show this email.

We've been in {{neighborhood}} for a while now because of people like you. I don't take that lightly.

Hope to see you,
{{sender_name}}

Day 7Email 3 of 3

Subject

The neighborhood misses you

Preview text

"Here's what's new since your last visit."

Body

{{first_name}},

Okay, last note from me. A few things have been going on at {{business_name}} lately that you might like:

• We started doing {{new_thing}} on {{day_of_week}} — it's been a hit
• Your favorite, {{favorite_item}}, is back
• {{community_event}} is happening {{event_date}} if you want to swing by

We're still the same small spot with the same people behind the counter. Come see us when you can.

Warmly,
{{sender_name}}
{{business_name}}

P.S. That free {{offer_item}} I mentioned? Still good. I'll honor it whenever.

Category 04 · 3 emails

Subscription

For memberships, boxes & recurring programs

For members who paused, cancelled, or let their plan lapse. Lean on FOMO without being gross about it.

Day 1Email 1 of 3

Subject

Your spot is still open (for now)

Preview text

"We held it open instead of filling it. Here's why."

Body

Hi {{first_name}},

Quick heads up — when you cancelled your {{membership_name}} membership last {{cancel_month}}, we decided not to fill your spot right away. We only take on {{member_limit}} members at a time, so this matters a little.

It's still yours if you want it back. No reactivation fee, no weird forms. Just click here and you're in: {{reactivate_url}}

I'll hold it until {{hold_date}}. After that, I'll open it up to the waitlist.

Either way, thanks for being part of it while you were.

— {{sender_name}}

Day 3Email 2 of 3

Subject

What members got this month (that you didn't)

Preview text

"Not a flex. Just the facts."

Body

Hey {{first_name}},

I don't want to be that person who sends a "look what you're missing" email. But also, you asked to be on this list when you signed up, so here's what went out to members this month:

• {{drop_1}}
• {{drop_2}}
• {{drop_3}}

Next month we're doing {{next_month_theme}}, which I think you'd actually like based on what you used to engage with.

Your spot's still here if you change your mind: {{reactivate_url}}

— {{sender_name}}

Day 7Email 3 of 3

Subject

Closing your spot tomorrow

Preview text

"Last chance to grab it back before the waitlist takes over."

Body

{{first_name}},

Heads up: I'm opening your old spot to the waitlist tomorrow at noon.

If you want to keep it, click here and you're in: {{reactivate_url}}

If not, no problem — I'll stop emailing you about this. I just didn't want to hand your spot away without giving you a real chance to grab it first.

Thanks for the time you spent with us,
{{sender_name}}

(This is the last one. Promise.)